Brand Identity Design｜渼山醞 MERRY BOOZE
MERRY BOOZE
Every bottle of sake is a ritual—
inviting the drinker to savor the subtleties and beauty of life in each pour.
“渼” represents the clarity and purity of water, the essence of sake itself.
“山” embodies strength and stability, reflecting the natural resources that nurture its creation.
“醞” speaks to the slow process of fermentation and the patience of time.
Sake is a gift from nature, refined by time and craftsmanship, offering a profound and delicate tasting experience.
MERRY BOOZE is a sake brand infused with terroir, culture, and emotion—
conveying a lifestyle philosophy: to brew with nature, and to wrap with beauty.
May each gift from mountain and water carry a quiet warmth and heartfelt blessing to its recipient.
Brand Philosophy
A reverence for nature, and a gentle attentiveness to the human heart.
“渼” evokes shimmering water;
“醞” represents both fermentation and the quiet harboring of emotion.
We believe that a truly moving gift is not only refined in its material form,
but also filled with thoughtfulness and understanding.
Logo Design
The logo features a sake barrel outline with the character “渼” embedded within—
symbolizing a spirit born from nature, between mountains and streams.
The English name MERRY BOOZE is set in a modern sans-serif typeface,
reflecting an international perspective and minimalist aesthetic.
Packaging
White space inspired by mountain and water landscapes, highlighted with a deep red accent—
paying homage to the Eastern tradition of festive gifting.
The design integrates mountain textures and metallic foil stamping
to express a calm, restrained, and elegant brand temperament.
Application System
The design extends beyond the logo and packaging—
into websites, shopping bags, product labels, and more.
Each application follows a consistent visual language,
enhancing brand coherence and recognizability.
Through every detail, the brand communicates respect, sincerity, and poetic beauty,
making each act of giving a lingering, heartfelt memory.